Agribusiness Global | By Jackie Pucci | 10 June 2019

“In the old paradigm, biologicals were pigeonholed into organic and specialty crops. In the new paradigm, synthetics and biologicals are combined in integrated pest management (IPM) programs — and more so now than ever in conventional agriculture and broadacre crops. Marrone Bio Innovations, a top U.S. biopesticides player, counts conventional as 75% of its business versus 25% organic, and the same is true of the rest of the industry, Founder and CEO Pam Marrone tells AgriBusiness Global™.

“Everybody says, ‘What?!’ And I say, ‘Well, yeah.’ Organic is the fastest-growing segment of food, but it’s still small,” says Marrone, who founded her company in Davis, California, in 2006.”

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